Human Skincare: Closing the Gender Gap
Men care about their skin. This shouldn’t be news to people, but it is. Men’s facials are not a new concept in the skincare industry.
The Paleolithic man and his skincare stereotype are slowing becoming extinct. Fewer and fewer men these days just slather body lotion on their face. If the evolution of the male gender were documented in fossils, there would be a skeleton displayed in the museum of skin, of a man, mid-sneak, reaching for his girlfriend’s skincare products.
Transitioning from there, we would have an exhibit of men, when asked, who claim they don’t care about their skin. Meanwhile, they secretly have an expensive fancy brand of moisturizer in their medicine cabinet. So, yeah, men care about their skin. Maybe not all men are upfront about it, but they care.
Many men get facials, waxing services and have a daily skincare routine.
Our industry is aware of this, and it is obvious. In recent years there has been a surge of marketing campaigns, newly developed brands, and segmented product lines made just for men. We wonder, is this necessary?
There are also quite a few genderless, simply branded and seriously effective skincare lines. Is the age of marketing to men fading away? We hope so.
Do we really need skincare products for men? Are there really enough differences between men and women’s skin to warrant such targeted accommodations, or is it just marketing and a way to take advantage of a growing demographic?
Our Skincare Philosophy
We agree there are differences in women and men’s skin such as hormonal influences, the thickness of skin and differences in facial hair, but the delineation isn’t so cut and dry. Do men really need their own man-brands? Even further, do women?
When our male clients ask us which brand has the best skincare products care for men, we tell them the same thing we tell all of our clients which is that the only thing that matters is that they use whichever ingredients and formulations are best for their skin type, skin conditions and their skin’s individual nuances. And we assure them that we are here to guide them.
It’s not like we are sending them home with a men’s skincare routine using men’s skincare products. We respect our clients to know that they don’t feel they need to have cologne-esque scented products with masculine oriented labels to perform their skincare regimen. They are big boys. They can handle it.
Desiring a “glow” is not exclusive to the female gender. We educate our men and are proud to send them home glowing and with a customized skincare routine using the ideal products for their skin. No client goes home blind and unsure of how to use their products, and they know we are with them for the long haul.
Human Skincare Education: A Conversation
Skin is not skin deep. We dig deeper. When we have conversations with you, we acquire information that will enable us to help you. We don’t talk at you, we engage with you by asking questions about your lifestyle habits and much more. All of our fellow humans go home empowered with the knowledge they need to make their skin healthy, happy, and glowing.
Walk-in and browse. We are happy to answer your questions, and even if you don’t buy anything, we will show you how to take care of your skin. If you have questions about treatments, we will educate you on what happens before, during, and after your treatment
. We educate every human we can get our hands on:
- Prepping for treatments
- What happens during treatments
- Homecare skin maintenance
Our Skin Services
Our skincare philosophy is inherent in the design of our skin treatments.
All of our skin treatments and facials are tailored to meet the needs of each client’s individual skin. We do not have a menu that caters to skincare for men, and we are proud of that.
Here is a general overview of our facials. All facials are customized for the needs of your skin.
Our Facials Include:
- Double Cleansing
- Nourishing Infusions
- Everyone Leaves With Sunscreen
*Any of these steps may be enhanced by using our advanced technology.
Humanity, what do you think? Are we patronizing men or sell humans short by creating separate skincare products? Is it possible the industry is perpetuating the need to stereotype genders while diluting the integrity of skincare, aestheticians, and technicians? Tell us what you think during your next appointment. See you soon.